Jump Start on Season Renewal Campaign

Our 2006-2007 Season Campaign is off to a great start! Season Subscribers have been filling our mail box with renewal orders on a daily basis since we announced our upcoming season last week at Lawry's, The Prime Rib. In case you don't know next year's lineup, just click back to our homepage and follow "The Season" link.

Season Renewal time always proves to be an interesting time of the year for us, front of house wise. It seems to provide the best opportunity for patrons to voice their opinions about the shows we have selected for the upcoming season while still critiquing shows from the current season. Many wonderful comments continue to come in about our most recent production of The Crucible (or as some folks say, "The Crooshible") - which is the kind of buzz you want leading into season renewal campaign. At the same time, another show still receiving much attention from our subscribers is our production of Urinetown, which closed over 3 months ago. With Urinetown having its Dallas premiere at WTT, most patrons were seeing it for the first time. By far it is our highest selling show of the season and has been the recipient of the widest spectrum of feedback. Many people are still calling it the best show WTT has ever put on, while others are writing in with their renewal forms that it was too offensive and obscene. Not often do you get to be apart of a show that is subject to such diverse criticism. But the fact that people are still talking about it means that we left an impression - made a lasting change in their lives - and that's why we do what we do. We want to impact lives, and when shows command this amout of response, it pushes us to produce works that continue to have an authentic connection with our audiences.

I look forward to seeing what our upcoming shows have in store for audiences next. And keep sending in those renewal forms - Elizabeth and I are standing by!

Andy Gosnell
Patron Services Manager